Milani Shadow Eyez Swatchfest & Review

Hi Guys and Dolls!

Milani just launched a new product that I am completely excited by: Shadow Eyez. These are chubby pencils that can be used alone as eyeliner or shadow (though I prefer to use them as a base for powder eyeshadows). They are intended to last for 12 waterproof hours without creasing. I tested the green & the purple for 2 days and they held up, no creasing or smearing etc… though it’s worth noting that I also used primer. I also left the swatches on my hand for a number of hours, and there was only minor fading after being rinsed & rubbed with water.

Pardon my product-fangirl gushing:

The colors are bright, the hues themselves appeal to me, they glide on the skin like butter with high color payoff, wear like iron, bendable at first application but once it sets there is no smudging or creasing. These dupe several similar high-end long-lasting shadow pencils, but come out ahead because they are inexpensive and available at drugstores/mass retailers.

I feel like I should always be able to find some flaw in a product. The only things I could think of is that the caps can be a bit loose or pop off if shoved on too quickly, so be careful. Such a minor complaint!

My Biggest issue with these is that it only comes in 6 colors, and that for now, these are a CVS exclusive. I talked to a rep for Milani and they said these should be online in May, and one would hope they’ll be hitting other drugstores soon.

Ready to drool over swatches?

The Packaging

Winter White

Brown Deluxe

Champagne Toast

Green Safari

Aquatic Style

Royal Purple

From L-R Winter White, Brown Deluxe, Champagne Toast, Green Safari, Aquatic Style, Royal Purple, no flash

Opposite order as above, with flash


The Bottom Line- This is an instant new fave for me: Inexpensive, great color payoff, wears wonderfully, and comes in both neutral and bright colors! I hope Milani will expand this line; maybe some glittery ones like their Liquif’eye auto propel pencils. I’m impressed with these and would highly recommend them ^_^

Price: $5.99 for 2.8 gm of product 

Where to buy: For now this is a CVS Exclusive

Do you like using a colorful base for eyeshadows? What are some of your faves?


Disclosure: Some of the products shown were sent by PR; others were purchased myself. Complimentary products never receive preferential treatment; My Subscribers are my #1 priority so if I wouldn’t recommend it to my best friend, I won’t recommend it to you. This video/post contains opinions that are solely my own; I am not influenced by, nor do I represent any company.
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  1. Alex · April 20, 2012 Alex

    Yay! The purple and champagne colors look gorgeous! I can’t wait to get my hands on them. 😀

  2. Bethany (@bighoneybliss) · April 20, 2012 Bethany

    Oh, I will definitely be looking for these! Thanks for the review!

  3. Amber · April 20, 2012 Amber

    Love that champagne toast. yum!

  4. · April 20, 2012

    I love those colors. Can you do another video with your sister? You both together are soooo funny

  5. Melody · April 20, 2012 Melody

    Ah man….I just bought some UD shadow pencils. But these are great! I guess I can compare them now.

  6. Sam · April 20, 2012 Sam

    Bought the champagne one today,wanting to try it.

  7. Marilyn · April 20, 2012 Marilyn

    Those look amazing!!! Ugh we don’t have a cvs in my city, boo! I hope they do make it to Target or Walgreens – then into my stash! Thanks for the review!

  8. Linda Ford · April 20, 2012 Linda

    I love your hair the cut and the colors you make it. I really like your site.. Keep up the good work…. Linda

  9. Niamh · April 21, 2012 Niamh

    are they available in Ireland/Europe?? O:

  10. Heather Kelley · April 21, 2012 Heather

    I bought 4 of them 2 weeks ago and I love them!!

  11. Phyrra · April 21, 2012 Phyrra

    So pretty!

  12. fancieland · April 21, 2012 fancieland

    Those swatches look amazing! I love Milani glosses and face products! I never tried their eye products but this makes me want to give them a go!

  13. Marianne · April 21, 2012 Marianne

    These look absolutely amazing! I wish they’d sell Milani-products here :(

  14. Melody · April 21, 2012 Melody

    Definitely going to pick some of these up !

  15. AliceScythe · April 21, 2012 AliceScythe

    OMG I need these. I will most likely have to buy these online I feel.

  16. Kristi · April 22, 2012 Kristi

    So pretty! These would come out when I’m trying to do Operation 10 Pan!

  17. Killerteeth · April 22, 2012 Killerteeth

    Do you know how these compare to the Urban Decay 24/7 shadow pencils? At least 2 of the colors look like dupes!

  18. jessi · April 22, 2012 jessi

    One of my fave bases to use is prescriptives moon beam liners. So richly pigmented and they look amazing layered!

  19. awkwardcelebrity · April 24, 2012 awkwardcelebrity

    the colors are so bold and pigmented, I am deff going to get this!

  20. JuliKa Oliveira · April 24, 2012 JuliKa

    O-M-G i just neeeeed them sooo much riiight now!

  21. Emy · May 2, 2012 Emy

    love the color..and love your pinurple spark look..
    so sad cant get it here..=(
    and even if it will be available online..the price gonna be beyond my poor student budget ( its quite cheap there but the postage price plus the tax and the currency change its not drugstore price anymore)..

  22. canadiancosmeticsjunkie · June 5, 2012 canadiancosmeticsjunkie

    It really blows that these are only at CVS. I shop in the US every few weeks at least but there are NO CVS stores in all the cities I shop in. None. Only Walgreens/Rite Aid/Fred Myer. The prices for Milani products in Canada are ridiculously stupid, and our selection also blows, so I don’t bother buying any of their stuff here.

  23. mzshar · June 15, 2012 mzshar

    Did no one else notice the purple and blue are reversed in the “with flash” picture lol

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