Electric Cool Eyeshadow Review


Hi Guys & Dolls!

Play-Doh. That’s what comes to mind when I think of MAC’s newest eyeshadow formula, Electric Cool. Yes Play-Doh the childhood staple: I loved how it always felt  kind of cold and smelled both earthy and artificial. I was always partial to the hot pink. Surprised?

Electric Cool Eye Shadow ($18.50 for 2.1gm) is a weird, spongy, clay-like cream shadow, or is it a moist powder? It’s crumbly like a powder but smooth and silky like a cream at the same time; I’ve never used anything quite like it. It isn’t greasy like a traditional cream shadow but it doesn’t have the same dry-down as say, a Paint Pot either, it feels like clay-doh* to powder. Some like Fashion Circuit are wetter and more pigmented than others, while Infra-Violet is drier and sheerer;  These aren’t opaque in one swipe but they build up nicely without looking overly textured or cakey. They apply sort of like wet eyeshadow. Some have glitter, others have more of a pearl finish. They all have some degree of shine so I’ve only used them as lid/highlighting colors so far; I love how easily they blend out and how the sparkle stays on the eye, truly amazing for such glitter-packed shadows! I also love how these don’t feel heavy on the eye- very important for that sweaty summer weather!

These don’t have the bullet-proof lasting power that many waterproof cream shadows have but they lasted on me 8-10 hours without creasing, though there was some noticeable fading when I wore them alone. MAC doesn’t specify if these are meant to be worn of their own but to me they seem like perfect eyeshadow bases to add punch and shine to powder shadow so that’s how I prefer to use them. As I mentioned they are like applying eyeshadows wet, and I typically “set” wet shadows with a layer of dry shadow, so I’ve been going the same with these. They last but they aren’t difficult to remove or blend out even hours after application. Have you ever used a long-wearing eyeshadow base and then waited too long to blend it out and then been stuck with a “hard line”. It won’t happen with these. Also because the don’t have that strong dry down they look smooth and soft without looking or feeling greasy of heavy.

Not surprisingly, some of the deeper jewel colors stained my skin a tiny bit, and with the fading issues, my recommendation is to use a primer under these. I have oily lids so I use primer under almost everything. If you have dry skin and things like primer or waterproof eyeliner tends to irritate or dry your skin out, you might like to use these as an eyeshadow base in lieu of primer but I still recommend “setting” them with a powder. Christine from Temptalia.com mentioned in her review that these work best over Painterly Paint pot and I couldn’t agree more- they go on smoother and last longer over a creamy waterproof base.

As for the packaging, you get more than a regular MAC eyeshadow in a jar that is similar to MAC’s old-style eyeshadow pots with the screw-top lids. While I like the throw-back look the glossiness doesn’t feel as high-end as MAC’s usual semi-matte black packing. Most of the lids screw on fine but one of them fights me every time I go to put it on. Also you’ll notice that several of mine arrived broken- if these were powder shadows that would be a huge annoyance but since these have a cream-clay-powder texture it was easy enough to smooth them back into the pan. 3 of the 7 MAC sent me arrived cracked, shattered or smooshed to one side, while the other 4 were fine. It’s worth mentioning that many many thing shipped to me via UPS tend to arrive broken. The one I bought myself in person was perfectly intact. Many people have reported that these have arrived broken so I know it’s not just me; I think these would have been better off packaged in a Jar similar to Paint Pots.

As for the color selection it’s not super unique or nuanced (really MAC, ANOTHER deep truth dupe?) but they are colors I like and use often, and think they look fabulous together. I have 8 of the 12 shades available to share with you today.

Highly Charged- Deep purple with pink and blue sparkle. This reminds me of MAC’s Grape or Entremauve Pigment, rich, jewel toned purple. Yes please can I have some more? I wore this with Nocturnelle all over the lid and Parfait Amour in the center with Pure Flash on the inner corner and it was gorgeous dahlin’!

Brilliantly Lit- Acid yellow green aka Chartreuse. I have a huge weakness for chartreuse because it sounds sexy when said aloud in faux euro-accent and because it makes my blue eyes pop. I generally like my Shar-trroose more on the green side, but this works. This + Sugarpill’s Acid Berry= HOT!

Dynamo- Coral with a subtle pink pearl. This is the least pearly of all the colors I have and this one doesn’t have any glitter. The instant I saw this I thought “MOTIF”. Motif eyeshadow is one of my all-time fave shadows but I hate how I have to apply it wet to get the most out of it, and most bases just don’t do it justice. This works perfectly giving my lid a nice pinky coral base so all I have to do is one dry layer of Motif on top.

Pure Flash- Pale champagne with a lot of glitter, almost wet looking. This one I haven’t used all over the lid yet, but I love using it as a glittery inner corner highlight. I’ve been re-watching Sex and the City (again!) and the glitter of this reminds me of Carrie’s makeup circa season 1. It’s full-coverage with one swipe and while it seems like a easy color to dupe, I don’t have an exact match. The closest substitute is probably Milani’s Peaches & Cream but even that is sheerer and less yellow, Naked Lunch is similar but sheerer and without glitter.

Infra-Violet- Pink violet with blue pearl. This is another that is a pearl finish without the glitter. This is the driest of all the Electric Cool shadows I have and also the sheerest. There are MANY dupes for this color and to be honest I’ve never come across one that was fully opaque, they always seem to have a sheerness to them. The closest dupes would be Pink Pearl pigment or Ben Nye’s Cosmic Violet.

Fashion Circuit- In the pot this looks very green-teal but swatched or applied on the lid it’s more of a blue-aqua. Wait, what is the difference between Teal and Aqua? This one is loaded with glitter and it’s the one I purchased myself, I had to have it! Lately I’ve been really obsessed with teal/aqua/turquoise/blue mint whatever you want to call it, and this color reminds me so much of xsparkage. I wore this as a base for Sugarpill’s Mochi eyeshadow with Patina in the crease and it was beautiful yet simple.

Switch to Blue- Deep cobalt blue with blue and violet shimmer. This shockingly (not) a dupe for Deep Truth, but I feel like it’s a bit brighter. When I tested this over Painterly Paint pot and set with powder eyeshadow it lasted 10 hours without creasing. Deep blues like this tend to make my blue eyes look dull, but I adore them on brown eyes!

Blacklit-  Soft Black with rainbow glitter. The glitter!!! Seriously, do you want to have a party on your lids? Pair this with Sugarpill’s Stella or Sigma’s Eiffel- glittery black drama! For extra cool points use a deep jewel tone in your crease and a killer pair of false lashes! Oooh Barracuda!

The Bottom Line: You don’t *need* these but they are really cool. I don’t have anything else quite like them, and their weirdness makes me like them even more. They work wonderful as pre-wetted eyeshadows or “eyeshadow bases” if you prefer. As far as I know they are limited edition and are currently available on the MAC website.

Where to buy: maccosmetics.com

MAC is cruelty free except where required by law. Products made in the USA

*Clay-doh is what “Rugrats” called Play-Doh. LOVE Rugrats!


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Cora (vintageortacky)


  1. Sara
    August 16, 2012 / 10:27 am

    these colors are so beautiful! they turn out really good on your skin. are you going to do a tutorial with these soon? 🙂

    • Cora (vintageortacky)
      August 16, 2012 / 3:30 pm

      Not sure- I try to limit using limited edition items in tutorials, but these might make the cut!

      • Sara
        August 18, 2012 / 7:35 am

        K thanks!

  2. August 16, 2012 / 10:32 am

    I immediately thought of Pink Pearl when I saw Infra Violet. It’s one of my favorite pigments. Fashion Circuit is pretty 🙂

    • Cora (vintageortacky)
      August 16, 2012 / 3:31 pm

      Hahaha me too! Fashion Circuit is so much prettier in person!

  3. August 16, 2012 / 11:06 am

    great review, what an ODD sounding texture! awesome colors though, i need to try them out at the counter to see if i like the texture

    • Cora (vintageortacky)
      August 16, 2012 / 3:31 pm

      It’s very odd, definitely worth checking out!

  4. August 16, 2012 / 2:16 pm

    Nice review, you’re totally right they’re pretty however the colours are not very original, I feel like I already own something similar to most of these colours. The texture sounds interesting though, maybe I should check it out next time I’m at a MAC counter.

  5. Lindsay
    August 16, 2012 / 5:32 pm

    When I picked my set of these up the girls reccomended using the paints as a base then putting these over them. I haven’t had the chance to play yet because we’re moving but I can’t wait!

  6. August 17, 2012 / 1:43 am

    I feel like these are a product that would be better bought in a store due to the fragile nature, right? I want to try them out. 🙂

  7. Getglossed
    August 17, 2012 / 1:15 pm

    How does Infra-Violet compare to Stars & Rockets? On my computer monitor it kind of looks like a dupe…

  8. Marilyn
    August 21, 2012 / 10:21 am

    I’ve been having a fling with bronze colors lately so the only one I picked up was coil and I LOVE him! I use groundwork paint pot as a base and coil all over the lid and blended into the crease <3 I second the opinion of you doing a tutorial with these!!!

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