Ariel Storylook Palette Review & Swatches

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Hi Guys & Dolls!

It seems like the whole beauty community is smitten with the Ariel Storylook palette. Review after review rave about the packaging and just how “OMG ARIEL” the whole thing is. I’m not here to say those people are lying- I think many people will truly fall in love with the palette for it’s clever and beautiful packaging, few stand out shades, and will simply overlook its flaws. Because that’s what you do when you’re in love right? I feel like it’s my job to be an advocate for YOU and tell you what is worth your money. I don’t think this is a great way to spend $55.

I’ve started something new with this review: FACTS, PROS, CONS, and HOW I FEEL ABOUT IT. Let me know if you like this format, I think it helps keep it organized.


  • This eyeshadow palette is $55 for 20 eyeshadows, so the cost per eyeshadow is about $2.75 each.   Each shadow contains 1gm of product.
  • The palette is branded as Sephora/Disney, and is made in the USA.
  • The Palette was available momentarily for Sephora  VIB members, but then it was set to “unavailable” after a few days; It will be back on the website when the rest of the collection launches either in late June or early July.
  • The shadows pull out of the box with a ribbon tab, and are in a palette that can be lifted out of a navy velvet case.
  • Each of the colors are named after something in the film.


  • The Packing is incredible. They really did a great job of capturing the essence of the film without using direct stills. I almost want to keep it for that.
  • The names are super cute!
  • A few stand-out shades are Atlantica, Fins, Flotsam, Jetsam, Caspian Sea, and Ursula.


  • Powdery/not pressed hard- means a lot of product is picked up quickly, can cause waste and a lot of eyeshadow “fallout” on the face.
  • Powdery Texture- Can make eyelid look creepy, cakey, and dry.
  • Too much “Slip” means they over blend making it difficult to be precise and can make color appear muddy/not as tidy.
  • The colors tend to fade.

Here’s How I Feel About It: Companies  keep making palettes with “A” for Awesome packing/branding and then drop the ball with the actual product. And I’m sick of it. This palette is $55 dollars. I could overlook the powdery texture, over-blending and a few blah shades for less money. But after buying into the hype and wanting to love it, and still being disappointed, I’m compelled to return it because I feel my $55 would be better spent on something else. I also want to note that not ALL brands do this- Just this year I reviewed the Urban Decay OZ palettes and I was floored by them; The OZ Palettes had spectacular branding, beyond-expectations shadows. You may think I’m being too harsh being that this is Sephora Brand, but I think the Sephora regular shadows are pretty great, so I was disappointed with this. They do swatch nicely, but that’s because they are so soft/powdery that a lot of product gets picked up. it looks fine on an arm swatch but in practice it makes your eye looks dry or cakey. I haven’t fully made up my mind if I’m going to return it, but I think I should because all this palette makes me want to do is use my other shadows that are similar in color but perform better.


Please see my Comparison/Dupe list post here.

Review in a Nutshell: These shadows are powdery and overall I feel underwhelmed but this palette. Your $55 and mine are better spent elsewhere. And where’s the red? No seriously.

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first row in palettefirst rowFirst Row L-R  Blue Lagoon, Scuttle, Flounder, Sebastian, Flotsam

second row in palettesecond rowSecond Row L-R Sea Shells, Les Poissons, Caspian Sea, Your Voice Unfortunate Souls

third row in palettethird row

Third Row L-R  Atlantica, Fins, Sick of Swimmin, Ursula, Sha La La

final row in palettelast row

Final Row L-R Triton, Wanderin’ Free, Jetsam, Sea Witch, Treasures Untold


This product was purchased by me; this review is based on my own opinions & experiences.

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